You buy a WoW name change directly from Blizzard, not third parties. Open the in-game Shop or the Battle.net Shop, pick Name Change, choose the character, and pay around $10 USD (regional pricing varies). Your level, gold, gear, achievements and mounts all stay — only the character's name changes, as long as the new name is available on the realm and passes Blizzard's naming policy.

Quick facts

  • Price: roughly $10 USD per character (prices differ by region and currency).
  • Where: in-game Shop (Shop icon on the micro-menu) or shop.battle.net under Services.
  • What changes: only the character name. Level, gold, items, mounts, reputation and achievements are untouched.
  • Restrictions: the name must be free on that realm and follow Blizzard's naming rules; you may be temporarily excluded from some rated PvP right after the change.
  • Delivery: usually instant — you name the character at your next login.

How to buy a name change step by step

  1. Log in and open the Shop, or go to shop.battle.net and sign in.
  2. Select Services → Name Change.
  3. Pick the character you want to rename.
  4. Pay with your saved payment method or Battle.net Balance.
  5. Log into that character and enter the new name when prompted.

Is there a free WoW name change?

Sometimes. Blizzard hands out free name changes in specific cases — for example after certain realm connections or when a name is flagged and force-reset by a GM. Outside those situations, a voluntary rename is a paid service. There's no coupon or grinding shortcut to it.

Will a name change reset my progress or cooldowns?

No. A pure name change keeps your character fully intact — same level, same bags, same raid lockouts and mounts. The only common catch is a short lockout from rated arenas or rated battlegrounds immediately after the swap, which lifts on its own.

Name change vs. faction, race or realm transfer

These are separate paid services. A name change only edits the name. Faction change, race change and realm transfer each cost more and move or alter the character in bigger ways. If you just dislike your name, the name change is the cheapest option.

Buying the change is the easy part — turning that fresh name into real progress is where most players stall. PewPewShop pairs you with vetted human pros for coaching and play-together sessions on Mythic+, raids and PvP, so your renamed character actually climbs. No bots, no cheats, just skilled players teaching you the pulls.