To buy a WoW race change, open the in-game Shop or the Battle.net/Blizzard Shop online, choose Race Change, pick your character, and pay about $25 USD. It keeps your level, gear, gold, achievements, and name — only your race and appearance change. The new race must be valid for your class, and a short cooldown applies before you can change again.

Quick facts

  • Price: around $25 USD per character (regional pricing varies).
  • Where to buy: the in-game Shop (Services tab) or the official Battle.net/Blizzard Shop in your browser — both are Blizzard-run.
  • What stays: level, item level and gear, gold, bags, achievements, mounts, professions, and your character name.
  • What changes: race, racial traits, starting-zone lore ties, and customization options.
  • Restriction: your class must support the target race. If you pick an opposite-faction race, it acts as a combined race and faction switch.

How to buy it, step by step

  1. Log in and open the in-game Shop, then go to the Services tab (or open the Blizzard Shop in your browser).
  2. Select Race Change and choose the character you want to change.
  3. Pick your new race from the classes that support it, then redesign appearance and, if switching factions, your new name and cities.
  4. Confirm and pay. The change usually applies instantly, and you log straight into the updated character.

Does a race change reset my progress or gear?

No. A race change is cosmetic-plus-racials only. Your level, gear, gold, achievements, mounts, and professions all carry over untouched. The main functional difference is your new racial abilities and, if you crossed factions, your reputations and available quests.

Can I switch factions with a race change?

Yes. Choosing a race from the opposite faction bundles a faction change into the same purchase, so you don't need a separate transaction. If you stay within your current faction, it's a straightforward race swap with no faction impact.

Are there any restrictions before I can buy one?

A few. You'll usually need to be a valid class–race combo, out of any pending guild-master transfer situations, and past the short cooldown from a previous change. Clearing your in-game mailbox and finishing time-limited content first avoids headaches after the swap.

Once your new race is live, the real question is playing it well — new racials, reworked rotations, or a faction you've never mained can throw you off. PewPewShop pairs you with vetted pro players for coaching and rent-a-pro sessions so you can relearn your class, push rated PvP or Mythic+, and gear up fast on your fresh identity. No pressure — just experienced humans who'll get you comfortable quickly.