A WoW faction change is an official paid service sold by Blizzard for roughly $30 USD (€30) per character — you never buy it from a third-party site. It flips your character from Horde to Alliance or the reverse, and lets you pick a new race, name, and look for that faction. Purchase it in the in-game Shop or through Battle.net account management, then log in to finish the swap.

  • Price: ~$30 USD / €30 per character (regional pricing varies).
  • Where: In-game Shop (Faction Change) or account.battle.net > your character.
  • What changes: Faction, race options, name, and appearance; your class, level, and gear stay.
  • Time: Applied almost instantly after purchase.
  • Only sold by Blizzard — no legit outside vendor exists for the change itself.
  1. Open the in-game Shop (Micro Menu) or go to account.battle.net.
  2. Select Faction Change and choose the character.
  3. Pick your new race, name, and customization.
  4. Pay and confirm, then relog to load the swapped character.

How much does a WoW faction change cost?

It's about $30 USD per character, charged once per swap. Prices differ slightly by region and currency, and Blizzard occasionally runs discounts. A race change (same faction) is cheaper, around $25, so double-check you actually need a full faction change first.

What are the requirements before changing faction?

Clear your in-game mail and finish any pending auctions, since some items and gold tied to faction-specific vendors don't carry over cleanly. You'll also need to leave any guild restrictions and settle recent transfers. Reputation with your new faction's cities starts low, and faction-specific mounts or tabards may be removed.

Does a faction change reset my progress?

No. Your level, class, professions, achievements, and most gear stay intact. What resets is the faction-flavored stuff: city reputations swap to the equivalent new-faction ones, some racial mounts are converted or removed, and your racial abilities change to match the new race you select.

Once you've swapped sides, the hard part is relearning the new faction — different racials, capital layouts, PvP matchups, and rotation tweaks. That's where PewPewShop comes in: our vetted pro players offer coaching and play-together sessions to help you re-gear, climb rating, and get comfortable on your new faction fast, with a long clean track record and zero bots.